If Music + Social + Gaming excites you, READ ON!
BreakoutBand is a new social music platform where you can DJ live with friends, make your own songs and discover new artists. BreakoutBand provides the tools for aspiring young artists to spin, make beats, rap/sing and promote themselves – regardless of experience. We monetize through virtual goods purchased by our end consumers, as well as through partnerships with brands, entertainment companies, sports teams and professional aritsts/djs/producers.
Along with a great set of content and brand partners lining up for 2012, we have an exciting product roadmap across our site, Facebook and on mobile. The company is definitely primed for major growth in 2012. And this is where you come in.
We are looking for a nimble, hungry marketing director who is responsible for the acquisition of our users. Additionally, you will drive marketing efforts with our strategic marketing partners (brands, entertainment companies, artists and labels). You will be shaping and owning the community voice of BreakoutBand, so it is a big and awesome role. You will also be helping to drive PR, overall community buzz and event-based marketing efforts (festivals, colleges, etc.).
You will be responsible for setting and driving strategy, reporting directly to CEO. We need someone who can not only set and drive strategy but can execute through our early stages of growth.
The company is based in NYC.
Responsibilities
- Set, drive and execute overall user acquisition plan for the company across site, Facebook apps and mobile apps (coming soon)
- Nail the customer-facing voice of the brand, including all copy and editorial efforts on the site
- Drive our social media conversation with users and fans, staying creative and keeping the voice consistent
- Lead marketing efforts tied to key partnerships and campaigns with artists, labels, brands and entertainment partners
- Lead PR and buzz efforts, especially on the music/artist/label side
- Help organize event-based marketing efforts at festivals, colleges, conferences, etc.
- Develop and regularly refine marketing plan based on market feedback and opportunities
- Work closely with product manager to analyze user metrics, provide input on product roadmap and develop appropriate communication strategy with users
- Identify and execute efficient customer acquisition efforts across various channels
Experience
- 3+ years customer acquisition experience, in social gaming or consumer-facing entertainment platforms
- Strong brand positioning and copy skills – ability to shape voice and positioning of a consumer brand
- Ability to really communicate with an audience, ideally with experience in the teen and college-aged segment
- Social media experience
- Any previous work generating PR and buzz is a plus
- An understanding and interest in the social music space
- Ideally, some ties into the music community, specifically the hip hop and/or community
- We are looking for an enthusiastic, performance-driven self-starter and team player
- Previous start-up experience is a strong plus
Education
- BA/BS
If Music + Social + Gaming excites you, READ ON!
BreakoutBand is a new social music platform where you can DJ live with friends, make your own songs and discover new artists. BreakoutBand provides the tools for aspiring young artists to spin, make beats, rap/sing and promote themselves – regardless of experience. We monetize through virtual goods purchased by our end consumers, as well as through partnerships with brands, entertainment companies, sports teams and professional aritsts/djs/producers.
Along with a great set of content and brand partners lining up for 2012, we have an exciting product roadmap across our site, Facebook and on mobile. Specifically, we are looking to enhance the social and gaming aspects of our product, along with continuing to refine our core music apps (beatmaker, vocal booth, DJ booth) based on user feedback and market insights.
We want a star Product Director with UX and social gaming chops who can own and manage the product for the next phase of the company. This person will be one of the lead players in the company, and will work directly with the CEO. The role will continue to grow as the organization grows.
The company is based in NYC.
Responsibilities
The Product Director provides experience, direction, and measurable performance to the product design process. This position will be responsible for mapping the product roadmap, specing features, and improving viral performance of the platform. The role will touch both web and mobile, and requires expertise in addictive gaming mechanics and virtual economies. You will also need to be a metrics-oriented product lead, comfortable with and driven by quantitative metrics and qualitative feedback that drive product decisions. You will be top dog for the end-to-end consumer experience and virtual goods-based economy.
Experience
- 5+ years of product management experience in consumer web or game development
- Must be able to graphically create wire-frames and give interface direction to UI team
- Passion for creating fun, compelling and addictive user experiences
- Expertise in virtual goods and micro-transactions
- Outstanding written and oral communication skills
- Ability to manage design and work closely with development team
- Strong organizational and analytical skills, attention to details
- Demonstrated capacity for developing and understanding strategy
- Strong aptitude for determining the optimal way to position products in the market
- We are looking for an enthusiastic, performance-driven self-starter and team player
- Previous start-up experience is a strong plus
Education
- BS degree - Technical Degree preferred
